Dawn Introduces Dishwashing Spray, Because Nobody Washes Dishes the Right Way Anymore

Remember in olden times, when you’d fill your kitchen sink with hot, sudsy water before tackling dirty dishes? You probably don’t, which is why Dawn has just introduced its Platinum Powerwash Dish Spray. The new product is designed to clean dishes a few at a time in keeping with the way we do dishes today. “More consumers are washing one or two dishes during ‘cooking downtime,’ instead of letting them pile up and doing one big wash once they’re all done,” explains parent company Procter and Gamble, which notes that “61 percent of Americans prefer this ‘clean-as-you-go’ method.” The problem is, traditional dish soap isn’t designed to be applied directly to sponges or dirty dishes the way people use it today. The new Dawn spray doesn’t require water to activate its cleansing suds and purportedly works five times faster than traditional dish soap. It also costs about $2 more per bottle, but P&G thinks consumers will pony up for the added convenience.